Many companies use their brand as a competitive advantage. Given

 

  • Many companies use their brand as a competitive advantage. Given your knowledge about the global economy:
    • Identify three brands you believe have the strongest likelihood of remaining a source of advantage in the 21st century and explain why.
    • Next, explain the effects you believe the Internet’s capabilities will have on the brands you identified in the previous question and what the owner of the brand should do in light of them.

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